Vintage Tangee Petal Finish Face Powder c 1943 Sealed

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Vintage Tangee Petal Finish Face Powder c 1943 Sealed container never opened,….. Vintage Tangee Petal Finish Face Powder – «Natural” Shade – Vintage c. 1943 – in a Sealed round cardboard box – New/old stock ……. This is a full 4-ounce size container of “Tangee Petal Finish Face Powder,” in the “Natural” shade. It is in packaged in a lovely soft pink color container and the inner seal covering the powder has never been broken open. This is referred to as “New/Old stock,” stock that is new but has never been opened and used. This Tangee Petal Finish Face Powder product was originally available in six flattering shades: Natural – Peach – Light Rachael – Rachael – Dark Rachael – and Tan. It was released in 1943 during World War II, which is why it was presented in a tasteful looking paper container instead of an elegant looking metal one which was sometimes common before the war. But due to the war, all metal was being reserved for the war effort, so paper and early plastic materials were being used to replace previously used metal containers during that time period. Lipstick tubes, and other cosmetic packaging items were then being made from paper or plastic materials. None of these new cosmetic packaging items were ever as luxurious looking as the previously used metal containers … but there was a war going on in Europe and the Pacific and everyone was proudly and willingly doing their part to contribute to the “boys” fighting over there to end the war so they could come home………Despite the war, women still desired to feel and look feminine and attractive even if they were going to take the place of the men that used to work in the dirty factories and do all kinds of backbreaking work, just like the men used to do before they went off to war. So having a few cosmetic products such as a lipstick, some rouge and a container face powder sort of picked up the spirits of women everywhere. Especially when they posed for photographs that they were going to send to their husband or sweetheart, women wanted to ensure that they look as attractive as possible in order to boost the morale of their loved one and let them know that they would be waiting for them when they came home. And the photos did greatly boost the morale of the men away from home just as photos do today. ………….This Tangee Petal Finish Face Powder and many more Tangee products were created by George W. Luft, a pharmacist and marketer of various Tangee products that he created. The Tangee and George W. Luft names were like a pair of legs, they both depended upon the other in order to walk. Tangee was originally a cosmetic lipstick product, and after some quick success, it blossomed into a very successful line of Tangee cosmetic products that were created and promoted by pharmacist turned business entrepreneur, George W. Luft. ……………George was born in Aurora, Illinois and graduated in 1894 from the Philadelphia College of Pharmacy. After graduating, he was employed as a pharmacist by a drug company. In 1896, he joined two other men and created a small business called the Mercur Drug Company in Mercur, Utah. Unfortunately for George, in 1902 a fire destroyed their small wooden building business as well as the entire town of Mercur. Once their business was rebuilt, George sold his interest in the business and moved to New York City where he took up a position with the American Druggists Syndicate (A.D.S.) …….The American Druggists Syndicate (A.D.S.) was a business that was set up to manufacture and sell proprietary medicines and drug sundries to its members of the American Druggists Syndicate. Such products would cost them less to purchase than it would be by buying other manufacturers products. By doing this, they were able to make a higher profit by making and selling their own products. This system is similar to today’s drugstores selling their own “in-house brand” of say cough syrup, instead a big well-known name brand that costs more to purchase. This created lower costs and higher profit$. By 1916, the syndicate had 25, 000 members, that were required to purchased one share of the A.D.S. stock each month for $10.00. Today, this would be equal to $252.89 each month or $3,034.68 per year for one individual. For 25,000 members each year, this would be $75,867,000.00 per year …. Nice!!! ……….. In 1920, George W. Luft resigned from the A.D.S. business and established (with the aid of two investor$,) the George W. Luft Company, Inc. The business was located at 181 Eight Street in. Long Island City, N.Y. (his office was located at 277 Park Avenue in New York City.) His new company was created in order to produce pharmaceuticals and cosmetics that were to be sold under the trade name of Mons. Doriot. One of the many products that were sold by George under the Mons. Doriot name was a Tangerine-colored lipstick. What made it such an interesting and special product was that it was made with a fluorescein dye. A lipstick product that was made with this type of dye, changed from a tangerine color to a red color once it was on the wearers skin. Young women loved this new magical trick. Due to its quick success, George later marketed it under the name Tangee. He did so to establish a brand name that would be easily recognizable when he manufactured other cosmetics under the same brand name. The Tangee lipstick quickly became very successful with young women due to their spreading the news of this unusual product that changed colors on one’s lips. He claimed that the Tangee lipstick would was five times longer the usual lipsticks life. ………….George was soon making and eventually offering several other products under the Tangee name, such as a Tangee Lipstick, Tangee Rouge, Tangee Mascara, Tangee Cake Makeup, Tangee Lip Pomade, Tangee Liquid Rouge, Tangee Nail polish, Tangee Night Cream, Tangee Day Cream, and a Tangee Face Powder. The “Tangee” name helped to promote and sell the other products. Not only was George a capable Pharmacist, more important he had become a marketing genus. This was due to his previous experience promoting the products that were made by the American Druggists Syndicate. …………George promoted his Tangee products in various newspaper and magazine ads. The following is the type of wording that he used to promote his Tangee Lipstick: Tangee Lipstick, the last and most important step to loveliness – color magic that changes from orange to blush-rose as it touches your lips – a Sorcerer’s wand that gives you Nature’s glow of youth – the final touch of glamour we all most need. And it’s waterproof and lasts all day! For his Tangee Rouge ads he stated: “Tangee Rouge Compact: A little friend in need for your purse – to use for that added bit of color when you go from daylight to artificial light.” …………..George W. Luft passed away 1939 during an operation and his daughter Constance managed the company until 1955 when she stepped down as the President of the company and became the chairman of the board. In. 1971 the company was sold to A.R. Winarick, Inc., but by the 1980s the company abandoned the brand and it was later acquired by the Vermont Country Store in Vermont, which sells a new modern formulation of the Tangee Lipstick and a few other updated Tangee products. …………This vintage Tangee Finish Face powder box was previously part of the personal makeup collection of famed Hollywood makeup artist Ben Lane. Mr. Lane was the former Director of the Makeup Department for R.K.O. Pictures, Columbia Pictures, Screen Gems, and Warner Brothers Pictures and Warner Brothers Television. He was a makeup artist on a variety of classic films such as: The Good Earth, Gunga Din, Show Boat, and countless other films of the Golden Era of Hollywood. His last film before his retirement was the 1981 lovable classic film “Annie.” He was one of the original founders of the Motion Picture Makeup Artists Association (MPMAA,) which later in 1937 became the IATSE – Local 706, Makeup Artists and Hairstylists Guild in Hollywood (the Film and Television union.) He was also a member of the Society of Makeup Artists (referred to as SMA on screen credits,) and an Honorary Lifetime Member of the International Society of Makeup Artists (also referred to as ISOMA – it is an International Association of Makeup Artists.) See the ISOMA Internet website: http://isomacosmetics.com/honors.htm to see pictures of Mr. Lane working and to read more about Mr. Lanes career under the heading on the left titled: ISOMA Honors. ……..Mr. Lane had a large unique collection of vintage Max Factor, Miners, Leichner, Steins, Zauder Brothers, Warner Brothers, Mehrons, Custom Color, ISOMA, Mr. Lane also had other rare cosmetic products that were related to the beauty and film industry in his collection from his many years of working as a makeup artist in the entertainment industry of Hollywood. This is a rare and wonderful item for the vintage collector of motion picture memorabilia … especially “early Elizabeth Arden “Screen & Stage” Theatrical Cosmetic products” that were once owned and used by Ben Lane, one of Hollywood’s premier makeup artists during the Golden Era of Hollywood movie making.” This is a rare vintage cosmetic item for the vintage collector that desires something rare with an interesting history. ……….

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